Semrush maintain momentum by re-imagining the brand, business, and tools.

There has been plenty of talk on re-imagining the world in the Post-Covid era, but Content Marketing giants Semrush aren’t waiting around for directions.

Amid a Pandemic, the company continues its rapid growth with new branding and corporate acquisitions. Indeed, in 2020, Inc. Magazine added Semrush to its list of America’s fastest-growing private companies.

Acquisition of Prowly.com

Semrush made a big move in September 2020 with the acquisition of Polish Public Relations company Prowly.com.

Prowly.com provides PR solutions and campaign management to clients, with a database of over a million media contacts and influencers at their disposal.

The acquisition allows Semrush to integrate any number of their content marketing tools to Prowly.

Integrations with SEMrush can help Prowly users understand the SEO value of their PR activities. Further, we expect to add SEMrush content marketing tools to Prowly, offering users enhanced PR measurement capabilities and the ability to understand their overall brand health online.

SEMrush Chief Strategy Officer Eugene Levin

My Name Is… Semrush

Were you an S.E.M. Rush or a Semrush advocate? Well, the choice is no longer yours.

It’s over. Yes, the pronunciation battles of how to say “Semrush” are at an end.

The big news is that the company has gone with the latter option. It’s official.

The pronunciation battle is over. Next time you wonder how to pronounce “Semrush”, think of the simplest possible way to do that: pronounce it as one word. We believe that the more simple the better. But it was fun to watch you guys debate over how to say it every single time

Semrush on Facebook

Establishing a firm naming convention comes as part of a much bigger rebranding exercise.

New Branding

The evolution of Semrush from 2008 to the present day is one of the Internet’s success stories.

Back in 2008, 75% of internet users were browsing the web with Microsoft Internet Explorer. Semrush was a boutique SEO tool with a small but loyal user base.

One of those tools headed North on popularity, the other South. Anyway, enough of the nostalgia trip. I don’t think many of us shed too many tears for IE6.

Today, Semrush is a platform with over 50 tools for SEO, content marketing, advertising, social media, digital PR, and competitor research.

The toolset had evolved with features constantly added, but the branding and visual identity wasn’t keep up. It had become inconsistent, and 2020 was the time to catch up.

Today, when Semrush has over 50 tools for SEO, content marketing, advertising, social media, digital PR and competitor research, we realized that it’s time. It’s time to give the Semrush brand a makeover to capture its essence and unique character.

Oleg Shchegolev, CEO and Founder

The Semrush internal design team teamed up with the Shuka Brand Bureau to develop the new branding. The design guide brief was to reflect the company’s current size, ethos, and position.

The Semrush Identity:

ENERGETIC.
Semrush is the driving force behind your marketing, captured in dynamic visuals of flames and fire. And the energy of our active voice and positive language empowers our users to become better marketers.

FRIENDLY.
Semrush is a friendly brand. It shows in a warm and informal tone we use to speak to our customers. And in simple rounded shapes that accompany our visuals.

BOLD.
We are the leaders in our field. The innovators. The enthusiasts. Our confident voice paired with bold backgrounds, shapes, and typography can’t but grab our audience’s attention.

The collaborative team went to work, and we are now witnessing the outputs.

Logo

The Semrush fireball is still with us, albeit in a new visual format. The fireball stands for a spark that ignites the engine of your marketing.

By retaining the fireball, the new logo keeps the historical link back to the beginning of the company’s journey.

Design Guide

The team put together a comprehensive 30-page design guide defining the brand specifications.

Colors

The Semrush primary brand colors are hot orange and dark indigo. The palette extends to include vibrant colors. In the words of the design team – “to add deeper emotions to our visual language.“

Fonts

The primary font in the new brand pack is Factor A. The typeface is used for headlines. Inter Font is used for Body Content.

Semrush Products in 2021

Outside of the rebranding exercise, there have been further developments to the product range.

New For 2021: Content Marketing Toolkit (6 Tools)

The new Content Marketing Toolkit helps content marketers manage tasks and create content to resonate with the target audience.

Topic Research: Explore a source of instant ideas for engaging content.

SEO Content Template: Semrush builds you an SEO-friendly structured content template.

SEO Writing Assistant: Check the SEO potential and originality of your text in real-time.

Brand Monitoring: Analyze mentions, content distribution, traffic, and reach.

Post Tracking: Evaluate your articles’ impact in terms of social engagement, search rankings, and traffic.

Content Audit: Analyze the results to improve your content. The SEMrush Content Platform analyzes thousands of your articles in just a few clicks and segments them into groups for further updates.

Semrush Content Marketing Toolkit

Semrush are offering a free 7-day trial where you can take the Content Management Toolkit for a test drive. The trial provides full access to the entire set of features.

SEO Toolkit (18 Tools)

Site Audit (Projects): The Site Audit tool gives a comprehensive health assessment of your website. Over 120 on-page and technical SEO checks get performed. The results get categorized as Errors, Warnings, and Notices depending on the severity level. Audits can be automated and scheduled..

Position Tracking (Projects): The Position Tracking tool monitors your website ranking with search engines over a time period. You provide a list of keywords, and the software takes care of the rest, providing metrics and reports.

On Page SEO Checker (Projects): The On-page SEO Checker creates a list of things you can do to improve the ranking and prospects of any specific page on your website

Domain Overview: The Domain Overview tool offers a set of aggregated metrics about a domain’s online performance. Organic and Paid traffic is measured, and you’ll also see incoming backlinks from other websites.

Organic Research: The Organic Research tool offers an analysis of a website’s competition for organic search terms. You can also find out where any website gets its traffic and backlink juice.

Backlink Analytics: The Backlink Analytics tool is a comparison checker to study backlink profiles of websites side by side.

Link Building Tool (Projects): The Link Building Tool collates opportunities for backlinks. You can then approach other website owners requesting a link.

Backlink Audit (Projects): Not all backlinks are welcome. Toxic, “spammy” links to your content from low ranked websites can have a detrimental effect. The Backlink Audit checks incoming links to help you avoid Google penalties.

Keyword Overview: The Keyword Overview tool is a core component of the SEO Toolkit. You can check any keyword to find search volume (globally or by country), results, cost per click for advertising, competition level, and trends over time.

Keyword Magic Tool: If the Keyword Overview tool is described as a “Swiss Army Knife,” then the Keyword Magic Tool is an F-22 Fighter plane. This potent tool provides access to a 17 billion keyword database. Provide a word, and you will receive related search terms and questions people ask related to that term.

Keyword Gap: The Keyword Gap Tool provides a facility to compare how your competitors compare against keyword profiles. You can compare up to five at once.

Backlink Gap: The Backlink Gap Tool is similar to the Keyword Gap Tool, allowing comparisons with up to five competitors, except in this case, you compare backlinks instead of keywords.

SEO Content Template: The SEO Content Template Tool creates a template of recommendations based on provided keywords. Enter your words, and the software will generate the template.

Organic Traffic Insights (Projects): Organic Traffic Insights organizes data from Google Search Console, Google Analytics, and SEMrush into a single dashboard view.

Traffic Analytics: The Traffic Analytics tool uses market intelligence to provide estimates of a website traffic.

Log File Analyzer: A technical SEO tool, the Log File Analyzer tracks errors and logs bot visitors, including Google.

Listing Management: The Listing Management Tool is used for Local SEO. The tool helps distribute business data automatically to authoritative directories.

Sensor: The SEMrush Sensor tracks Google’s SERPs on daily changes to rankings. Monitoring can indicate signs of changes in the Google algorithm.

Domain Overview

Advertising Toolkit (10 Tools)

Domain Overview: The Domain Overview tool offers a set of aggregated metrics about a domain’s online performance. Organic and Paid traffic is measured, and you’ll also see incoming backlinks from other websites.

Advertising Research: The Semrush advertising research reports provide information on the marketer’s closed paid search competitors. You’ll see the keywords bid for, and receive live data from their campaigns.

Keyword Overview: The Keyword Overview tool is a core component of the SEO Toolkit. You can check any keyword to find search volume (globally or by country), results, cost per click for advertising, competition level, and trends over time.

Keyword Magic Tool: If the Keyword Overview tool is described as a “Swiss Army Knife,” then the Keyword Magic Tool is an F-22 Fighter plane. This potent tool provides access to a 17 billion keyword database. Provide a word, and you will receive related search terms and questions people ask related to that term.

Keyword Gap: The Keyword Gap Tool provides a facility to compare how your competitors compare against keyword profiles. You can compare up to five at once.

Display Advertising: The Display Advertising tool provides reports that tell you everything about your competitor’s use of display adverts.

PLA research: SEMrush PLA (aka Product Listing Ads) allows you to research the performance of an advertiser’s Google Shopping ad campaigns.

PPC Keyword Tool (Projects): The PPC Keyword Tool helps plan, create, and optimize a Google Ads campaign

Position Tracking (Projects): The Position Tracking tool monitors your website ranking with search engines over a time period. You provide a list of keywords, and the software takes care of the rest, providing metrics and reports.

CPC Map: The CPC Map provides a way to compare Google Ads advertising costs across different regions.

Competitive Research Tookit (9 Tools)

Market Explorer: The Market Explorer tool makes it simple to benchmark how your site compares to the competition and get a better understanding of any niche market.

Traffic Analytics: The Traffic Analytics tool uses market intelligence to provide estimates of a website traffic.

Organic Research: The Organic Research tool offers an analysis of a website’s competition for organic search terms. You can also find out where any website gets its traffic and backlink juice.

Keyword Gap: The Keyword Gap Tool provides a facility to compare how your competitors compare against keyword profiles. You can compare up to five at once.

Backlink Analytics: The Backlink Analytics tool is a comparison checker to study backlink profiles of websites side by side.

Backlink Gap: The Backlink Gap Tool is similar to the Keyword Gap Tool, allowing comparisons with up to five competitors, except in this case, you compare backlinks instead of keywords.

Advertising Research: The Semrush advertising research reports provide information on the marketer’s closed paid search competitors. You’ll see the keywords bid for, and receive live data from their campaigns.

Display Advertising: The Display Advertising tool provides reports that tell you everything about your competitor’s use of display adverts.

PLA Research: SEMrush PLA (aka Product Listing Ads) allows you to research the performance of an advertiser’s Google Shopping ad campaigns.

Semrush Organic Research

Social Media Toolkit (2 Tools)

Social Media Tracker (Projects): The Social Media Tracker tool provides the facility to monitor the social media accounts of your competitors. You can observe their growth and engagement levels.

Social Media Poster (Projects): The Social Media Poster tool provides the ability to connect Semrush with social media accounts, including Facebook, Twitter, Pinterest, and Instagram. Posts to social media can be automated and scheduled. Additionally, you can follow other accounts to get a feed of latest blog posts to share.

Semrush Social Media Planner

Management Toolkit (5 Tools)

My Reports: The My Reports Tool offers a PDF report builder to either build reports from scratch or use suggested templates. You can integrate modules from various SEMrush tools and sources. Report generation can be scheduled and automated.

Marketing Calendar: The Marketing Calendar tool provides features so you can log your campaign actions in a calendar.

Projects: The Projects feature offers the facility to set up different tools analyzing all aspects of a business’s online presence. You can also track progress with email reports and charts.

Notes: Semrush Notes allow you to highlight and annotate dates in graphs and charts.

Lead Generation Tool: The Lead Generation Tool gives you a custom site audit widget to embed on your website. The purpose is to collect email addresses as initial leads.

Semrush Notes

Semrush Plans & Pricing for 2021

There are three Semrush plans – Pro, Guru, and Business. All plans have monthly and annual billing options with 16% savings if you decide to pay for the year.

The cost per month is shown where an annual plan is purchased with the price for Pay-As-You-Go monthly payments below.