The Content Marketing course gives you an overview of how to become an effective content marketer in a series of video lessons.
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- 56 video lessons with complimentary resources led by passionate content marketer Justin Champion.
- Get a full rundown of that it takes to become a proficient content marketer in just 8 hours
- The course is 100% free. Save your money and use it on your own content and future marketing activities.
OFFICIAL CERTIFICATION
Upon completion of the course, you have the option to take an exam for certification. Success in the exam leads to official certification from the Hubspot Academy.
Content Marketing Course Syllabus
The course is ideal for those who want to embed content marketing in a marketing strategy, but don’t know where to start. Take this course on content marketing essentials and you’ll learn what it takes to become a successful content marketer.
| Overview In this lesson, you receive an introduction from course Professor Justin Champion, and learn what content marketing is and how to do it. |
| Module 1. The Power of Storytelling Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? How do you create content that aligns with your purpose or mission? These are all concepts that we’ll discuss in this lesson. The module consists of 3 video lessons, followed by a quiz. |
| Module 2. Building a Content Creation Framework A defined process will help keep your content creation efforts running like a well-oiled machine. This lesson covers how to build a framework for creating content within your company. If you really want to create great content, then you need to have a process in place that’s more advanced than just writing and publishing content. You need to be able to identify campaigns, set timelines, and review and edit before it goes live, all of which will be discussed further in this class. The module consists of 3 video lessons, followed by a short quiz. |
| Module 3. Planning a Long-Term Content Strategy A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. In this lesson, you’ll learn how to create realistic content goals and perform an audit that will help identify content needs to build a helpful, relevant journey for your audience. You’ll finish the lesson with an overview from CMO of Orbit Media, Andy Crestodina, on how to work with industry influencers to expand the reach of your content efforts. The module consists of 3 video lessons, a strategy template, and is wrapped up with a quiz. |
| Module 4. Generating Content Ideas One of the differences between good and great content marketers is that the latter have a process which they rely on to consistently produce high-quality content ideas. In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent. The module consists of 3 video lessons, followed by a short quiz. |
| Module 5. Creating Quality Blog Content Your Audience Loves To Read And Share Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you’ll learn why blog post structure matters, how to choose a topic and a title for a blog post, and how to structure a blog post. You’ll then finish with some effective blog writing tips. The module consists of 6 video lessons, followed by a quiz. |
| Module 6. How Hubspot Uses Blogging To Rank #1 on Google In this lesson, you’ll learn all about the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog. You’ll learn all about building topical relevance, optimizing your blog content for Google’s featured snippet, and implementing a process called historical optimization to rank for target topics using blog posts you’ve already written and published. The module consists of 8 video lessons, followed by a quiz. |
| Module 7. Extending the Value of Your Content Through Re-Purposing A wise marketer looks for efficiencies when it comes to content output. Repurposing content is a strong content creation method of recycling content into different formats, giving yourself the ability to produce more content at a quicker pace. In this lesson, you’ll learn how to proactively identify repurposing opportunities before a piece of content is created, as well as how to repurpose and republish a successful piece of content after it’s been created. The module consists of 4 video lessons, followed by a quiz. |
| Module 8. Creating Topic Clusters and Pillar Pages Content marketers are constantly battling for the attention of their audience. But with all the content being published online, search engines like Google are being forced to better organize and showcase the content it thinks would be helpful to the searcher. In this lesson, you’ll learn how to create and organize content in a way that solves for search engines as well as your website visitors. The module consists of 6 video lessons, followed by a short quiz. |
| Module 9. How To Create A Successful Video Marketing Strategy Learning how to create a successful video marketing strategy can be complicated if you don’t have the right mindset. In this lesson, you’ll learn why it’s important to create engaging videos and how to use video throughout the inbound methodology. You’ll then gain some tips for getting started from video marketing experts at Wipster. The module consists of 3 video lessons, followed by a quiz. |
| Module 10. Building A Guest Blogging Strategy Powered by SEO Building a guest blogging strategy that’s optimized for search engines takes a lot of work and dedication. In this lesson, you’ll learn why guest blogging is a critical piece of your blogging strategy, how to create a guest blogging strategy, how to find guest blogging opportunities, and how to secure a guest blogging spot. You’ll then finish with how to write a guest blog author bio. The module consists of 6 video lessons, followed by a quiz. |
| Module 11. How To Effectively Promote Content Content promotion is an essential part of any content strategy. In this lesson, you’ll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy. Larry Kim, the founder of WordStream and CEO of MobileMonkey, pulls everything together with an example of effective content promotion. The module consists of 4 video lessons, followed by a quiz. |
| Module 12. Measuring and Analyzing Your Content You can determine your content strategy’s return on investment by setting goals and measuring content performance. In this lesson, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance. Plus, see measuring and analyzing content in action with an example from Larry Kim, founder of WordStream and CEO of MobileMonkey. The module consists of 5 video lessons, followed by a quiz. |
| Module 13. Content Marketing Certification Course – Next Steps In this lesson, you’ll learn what steps you need to take to the Hubspot Content Marketing Exam and gain your badge and certificate. |
Try to pass the exam available at the end of the course and earn your personalized badge and certificate from the Hubspot Academy.
Official certification from the Hubspot Academy comes with kudos as the vendor is one of the world’s leading CRM and software solution providers with revenues exceeding $670 million.
THE COURSE IS CURRENTLY FREE – GET CERTIFIED!
Lesson Professor, Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot.
Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
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