LinkedIn Training from the B2B social media expert & best-selling author of “Social Marketing to the Business Customer” Eric Schwartzman.
- 34 Lectures – Five hours of video lessons with passionate digital marketer Eric Schwartzman
- Learn how to use Linkedin for business, job searches and social recruiting in this comprehensive online social media training course
- The course is 100% free. Save your money and use it on your own social media efforts and future marketing activities.
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Course Syllabus
The course is ideal for those seeking to leverage the world’s largest online professional network with more than 200 million members in over 200 countries and territories.
| INTRO In the introductory module, you’ll be given an overview of the course, introduced to the instructor, and given a basic tour of the main LinkedIn menu options . |
| FEATURES LinkedIn features are explored, with Eric discussing the function, best practice and etiquette to follow. The following features are covered: – Profiles – Vanity URLs – View Visitors – View Contacts – Connections – Messaging – Profile Badges – Badge Embed Demo – Groups – Networking in Groups – Messaging Group Members – Connecting – LinkedIn Today – Share Button Embed Demo – LinkedIn Twitter Integration – Sign-In Button |
| MOBILE Two video tutorials cover using the Mobile and iOS apps respectively. |
| BENEFITS With 200 million members, the LinkedIn network is cast. You are shown different examples of how members are successfully leveraging the network in relation to their specific roles and aims. |
| SUPPLEMENTAL RESOURCES Four supplemental videos introduce you to marketing updates and current trends. |
Eric Schwartzman a best-selling author of Social Marketing to the Business Customer. Some of the organizations he’s advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank. The course is hosted on the Udemy Platform.
You are in safe and capable hands!
THE COURSE IS CURRENTLY FREE
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