Email Marketing Course: Get Certified in Email Marketing

This email marketing course will coach you on how to create an email marketing strategy that grows your business and your career.

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  • Master the fundamentals of email marketing.
  • Apply what you learn with HubSpot’s free email marketing tool.
  • Invest in yourself and your career by learning an in-demand skill of digital marketing.
  • The course is 100% free. Save your money and use it on your own Email Marketing efforts and future marketing activities.
  • 9 Lessons, 28 Videos, and 9 Quizzes.


After completion of the course, you will be an official Email Marketing master! You’ll have certification to prove it. HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.

Email Marketing Course Overview

The course is ideal for individuals or businesses who want to build their email lists. Email marketing is still an essential component in creating a successful blog. The course also comes with official certification by a reputable company.

1. Understanding Email MarketingIn this day and age, there are countless ways to communicate with your customers, but email marketing is still an important part of running an engaging inbound campaign. Fortunately, there are many amazing methods at your disposal that will help you accomplish these goals. Email marketing is an important part of every aspect of an inbound strategy, and a well-designed campaign can help you show a direct return on investment.
2. Creating a Contact Management and Segmentation StrategyLearn to reach out to the right contacts. To leverage the power of your messaging, you need to be highly targeted toward the people you want to interact with. Learn how to segment and design contact lists that are specific and relevant. It will help you better engage with the right people, get valuable content in their inboxes, and increase engagement.
3. Sending the Right EmailWhen you send the right email, you have a better chance of converting your leads into customers because of trust: In this lesson, you’ll learn how to continue growing a relationship with an audience of people, build trust, and move forward in the sales funnel. It’s about being personable, engaging, and showing value.
4. Creating a High-Performing EmailSending email has become a part of our day-to-day lives, just like the dawn of the Internet. Ensure that your emails are interesting and relevant with professional email design. Email design is also a vital piece of any marketing strategy: giving you a place to promote your business with double opt-ins, providing contact information for connecting with your audience online, and making it easy for customers to engage with you online.
5. Understanding Email DeliverabilityAn email deliverability strategy must continue to help you build trust with your contacts and create long-lasting relationships with them. Each of your business metrics will give insight into how key parts of your strategy are performing.
6. Outlining the Design of Your Marketing EmailsThe design and content of our marketing emails are equally important. A well-designed email will drive your content forward, guiding the contact who received it to your desired goal. Good design complements great content, guiding recipients to the goal you want them to achieve. This lesson shows how to build a good design that will help promote the messages within your emails.
7. Analyzing Your Marketing EmailsIn this lesson, you’ll discover why analyzing your email campaigns is important and learn how to do this analysis as a beginner. As you become more experienced, you’ll look at ways to improve your analysis techniques.
8. Testing Your Marketing EmailsBefore sending an email, you’re planning, preparing, and carefully crafting the emails that you send. So why, after all of that, are you also going to run a test on those emails? In this lesson, you’ll learn why testing is so essential to your overall marketing strategy.
9. Developing Relationships With Lead NurturingIs there a better way to attract customers and lead them through the sales cycle than nurturing? In this lesson, you’ll hear from industry experts on how to develop relationships with leads and customers at every stage of the process. You’ll learn the foundations as well as how to start implementing lead nurturing in your strategy.

Email marketing is an important part of inbound marketing and it ensures that your audience remain engaged with your brand, blog or service. In order for engagement to be sustained, email marketing remains a ‘must’ and is key to effective customer growth strategies.

Get certified today. Join over 200,000 professionals in the HubSpot Academy community who’ve advanced their careers with HubSpot Academy training.


Course Leader Courtney Sembler is the Inbound Professor of Email Marketing at Hubspot Academy.

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