Email Marketing List Building Course with Abby Hehemann

10,000 Subscribers in 90 Days? Abby Hehemann of GetResponse says it is possible. This FREE email list building course containing 90 modules puts the theory to the test.

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Video Training – A 90-part email list building course (video presentations) with the passionate Product Marketing Manager at GetResponse – Abby Hehemann.
Printable PDFs with complementary tips and actions to build your list.
The course is 100% free. Save your money and use it on your own Email List Building efforts and future marketing activities.

OFFICIAL CERTIFICATION

After completion of the course, you will be an official Email List Building master! You’ll have certification to prove it. GetResponse tools are used by over 350,000 customers.

JOIN THE COURSE

Email List Building Course Overview

The course is ideal for individuals or businesses who want to build their email lists. Email marketing is still an essential component in creating a successful blog. The course also comes with official certification by a reputable company.

List-Building Fundamentals
Learn how to construct a strategy that fits your brand and gets the subscribers you want while also supporting your list-building efforts. The Dos and Don’ts!

Lead Magnets and How To Create Them
Learn about lead magnets (the “bait”) that really interest people in the first place. Find your sweet spot and build a list of subscribers who are genuinely interested in your offerings.

Creating Subscriber Forms
Discover how to build and integrate various subscription boxes and lead magnets into your website or blog.

Marketing Automation
Automate your campaigns so they are constantly running without you even being there. Use programmatic marketing automation tools to ensure your emails are reaching and engaging customers.

Social Media Promotions
See how to create engaging images, videos, and content while building strategic alliances on social media.

Copywriting Tips
Develop SEO-friendly and engaging content and how to get guest post gigs. Even if your content isn’t perfect and you don’t have a blog yet, you can still strive for excellence. Guest posting is one of the most underutilized strategies for growing an online audience. In fact, 90% of the world’s top 10,000 sites use guest posting!

Customer Relationship Model
Learn and how to create and manage a Customer Relationship Model (CRM)

Creating & Running Webinars
You’ve got something great going. Making the most of it can help you reach even more potential customers. And if you’re hosting a webinar or marketing video, you can really wow your audience by taking your events seriously and planning them out accordingly.

Analyze and Manage Your Results
Analyze the effectiveness of your campaigns with metrics and stats.

E-Mail List Building Course Syllabus

Welcome to the GetResponse List Building Program
Fundamentals: the dos and one (big!) don’t of list building
Lead magnets and how to create them
Complete your lead magnet and brainstorm promotion
Create a signup form for your homepage
Customize your confirmation and welcome emails
Use marketing automation to welcome new contacts
Use landing pages to increase your signups
Set up your email marketing strategy and schedule
Starting from zero? Invite friends, colleagues, and other connections
Add a signup form to your Facebook page and email signature
Create and test using a popup or exit-intent form on your site
How to produce video marketing content for social media
Customize your site’s 404 and thank you pages
Optimize your site’s About page and add an opt-in form in the footer
How to create engaging images
Promote your lead magnet on social media
Find and follow influential sites in your industry
Develop your content themes
Comment on blogs to grow your list and build relationships
How to find guest blogging opportunities
Pitch a guest post
Introduction to CRM and how to use it for list building
Set up a CRM pipeline to optimize your customer targeting
Important metrics to monitor
Set up a goal in Google Analytics
How to repurpose a blog post in social media formats
Why we blog
Copywriting 101
Write the draft of your first guest blog post

And there is more…

Write final version of your blog post and how to write your author bio
Promote your first guest post and answer comments
Reformat the blog post for social media and create a newsletter archive
Pitch your second guest blog post and start creating a draft
Keep pitching and drafting your second guest blog post to completion
Promote your second guest blog post and answer comments
Reformat your second guest post for social media
Create your email course: Pick your topic and start your outline
Create your first draft of your email course lessons
Keep working on your ecourse and start pitching and drafting your third guest blog post
Finish your email course and setting it up as an autoresponder
Use marketing automation to track email course engagement
Finish your third guest blog post and create a new landing page for your email course
Promote your third guest blog post and reply to comments
Launch your email course promo
Basics of PPC and Adwords
Basics of social and Facebook advertising
Monitor and optimize PPC or social ads
Introduction to webinar marketing
Pick a webinar topic and search for a webinar partner
Midway check in: Keeping delivery rates high and managing your growing list
Finalize your webinar partner arrangement and start pitching your fourth guest blog post
Draft your fourth guest blog post and start working on webinar content
Finish your fourth guest blog post and promote it. Keep working on your webinar content.
Promote your webinar and finish up the content development
Webinar promotion continued
Do another webinar promo push and pitch your fifth guest blog post
Draft your fifth guest blog post and run the webinar technical test
Finish your fifth blog post and promote it
Do the final webinar promo push

And even more…

Host your webinar
Post-webinar follow up
Importance of strategic partnerships
How to get interviews
Partner with other sites and public speaking
Facebook contest introduction and planning
Finish Facebook contest planning and implementation works
Promote your Facebook contest
Manage your Facebook contest and reformat a blog post for social media
Finalize the Facebook contest and close it
Recapping your Facebook contest
Pitch and draft your sixth guest blog post
Finish your sixth guest blog post
Promote your sixth guest blog post and reformat it for social media
Pick your second webinar topic
Start pitching and drafting your seventh guest blog post
Write your webinar pitch
Finish your seventh guest blog post
Start your webinar content development
Promote your seventh guest blog post
Continue webinar content creation
Webinar content development and start the promo
Finish webinar content development
Second webinar promo push
Final webinar promo push and technical test
Host your second webinar
Post webinar communication and engagement
Importance of list hygiene
Use scoring and tagging to clean our list and track engagement long term
You did it! Review your results and plan for future works and optimization

Did you know many popular social media channels have been deleted overnight? Yes, even with thousands of followers. Email lists are a safe haven for bloggers to keep their biggest asset – their audience. An email list is a safe haven for Bloggers as it’s theirs to own.

Getting certified with GetResponse is certainly worth it — with over 350,000 users under its belt, it’s a company that’s been around the block a few times and is already well-established and respected.

THE COURSE IS CURRENTLY FREE – GET CERTIFIED!