Email Marketing List Building Course with Abby Hehemann

10,000 Subscribers in 90 Days? Abby Hehemann of GetResponse says it is possible. This FREE email list building course containing 90 modules puts the theory to the test.

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  • Video Training – A 90-part email list building course (video presentations) with the passionate Product Marketing Manager at GetResponse – Abby Hehemann.
  • Printable PDFs with complementary tips and actions to build your list.
  • The course is 100% free. Save your money and use it on your own Email List Building efforts and future marketing activities.


After completion of the course, you will be an official Email List Building master! You’ll have certification to prove it. GetResponse tools are used by over 350,000 customers.

Email List Building Course Overview

The course is ideal for individuals or businesses who want to build their email lists. Email marketing is still an essential component in creating a successful blog. The course also comes with official certification by a reputable company.

List-Building Fundamentals
Learn how to construct a strategy that fits your brand and gets the subscribers you want while also supporting your list-building efforts. The Dos and Don’ts!
Lead Magnets and How To Create Them
Learn about lead magnets (the “bait”) that really interest people in the first place. Find your sweet spot and build a list of subscribers who are genuinely interested in your offerings.
Creating Subscriber Forms
Discover how to build and integrate various subscription boxes and lead magnets into your website or blog.
Marketing Automation
Automate your campaigns so they are constantly running without you even being there. Use programmatic marketing automation tools to ensure your emails are reaching and engaging customers.
Social Media Promotions
See how to create engaging images, videos, and content while building strategic alliances on social media.
Copywriting Tips
Develop SEO-friendly and engaging content and how to get guest post gigs. Even if your content isn’t perfect and you don’t have a blog yet, you can still strive for excellence. Guest posting is one of the most underutilized strategies for growing an online audience. In fact, 90% of the world’s top 10,000 sites use guest posting!
Customer Relationship Model
Learn and how to create and manage a Customer Relationship Model (CRM)
Creating & Running Webinars
You’ve got something great going. Making the most of it can help you reach even more potential customers. And if you’re hosting a webinar or marketing video, you can really wow your audience by taking your events seriously and planning them out accordingly.
Analyze and Manage Your Results
Analyze the effectiveness of your campaigns with metrics and stats.

E-Mail List Building Course Syllabus

  1. Welcome to the GetResponse List Building Program
  2. Fundamentals: the dos and one (big!) don’t of list building
  3. Lead magnets and how to create them
  4. Complete your lead magnet and brainstorm promotion
  5. Create a signup form for your homepage
  6. Customize your confirmation and welcome emails
  7. Use marketing automation to welcome new contacts
  8. Use landing pages to increase your signups
  9. Set up your email marketing strategy and schedule
  10. Starting from zero? Invite friends, colleagues, and other connections
  11. Add a signup form to your Facebook page and email signature
  12. Create and test using a popup or exit-intent form on your site
  13. How to produce video marketing content for social media
  14. Customize your site’s 404 and thank you pages
  15. Optimize your site’s About page and add an opt-in form in the footer
  16. How to create engaging images
  17. Promote your lead magnet on social media
  18. Find and follow influential sites in your industry
  19. Develop your content themes
  20. Comment on blogs to grow your list and build relationships
  21. How to find guest blogging opportunities
  22. Pitch a guest post
  23. Introduction to CRM and how to use it for list building
  24. Set up a CRM pipeline to optimize your customer targeting
  25. Important metrics to monitor
  26. Set up a goal in Google Analytics
  27. How to repurpose a blog post in social media formats
  28. Why we blog
  29. Copywriting 101
  30. Write the draft of your first guest blog post

And there is more…

  1. Write final version of your blog post and how to write your author bio
  2. Promote your first guest post and answer comments
  3. Reformat the blog post for social media and create a newsletter archive
  4. Pitch your second guest blog post and start creating a draft
  5. Keep pitching and drafting your second guest blog post to completion
  6. Promote your second guest blog post and answer comments
  7. Reformat your second guest post for social media
  8. Create your email course: Pick your topic and start your outline
  9. Create your first draft of your email course lessons
  10. Keep working on your ecourse and start pitching and drafting your third guest blog post
  11. Finish your email course and setting it up as an autoresponder
  12. Use marketing automation to track email course engagement
  13. Finish your third guest blog post and create a new landing page for your email course
  14. Promote your third guest blog post and reply to comments
  15. Launch your email course promo
  16. Basics of PPC and Adwords
  17. Basics of social and Facebook advertising
  18. Monitor and optimize PPC or social ads
  19. Introduction to webinar marketing
  20. Pick a webinar topic and search for a webinar partner
  21. Midway check in: Keeping delivery rates high and managing your growing list
  22. Finalize your webinar partner arrangement and start pitching your fourth guest blog post
  23. Draft your fourth guest blog post and start working on webinar content
  24. Finish your fourth guest blog post and promote it. Keep working on your webinar content.
  25. Promote your webinar and finish up the content development
  26. Webinar promotion continued
  27. Do another webinar promo push and pitch your fifth guest blog post
  28. Draft your fifth guest blog post and run the webinar technical test
  29. Finish your fifth blog post and promote it
  30. Do the final webinar promo push

And even more…

  1. Host your webinar
  2. Post-webinar follow up
  3. Importance of strategic partnerships
  4. How to get interviews
  5. Partner with other sites and public speaking
  6. Facebook contest introduction and planning
  7. Finish Facebook contest planning and implementation works
  8. Promote your Facebook contest
  9. Manage your Facebook contest and reformat a blog post for social media
  10. Finalize the Facebook contest and close it
  11. Recapping your Facebook contest
  12. Pitch and draft your sixth guest blog post
  13. Finish your sixth guest blog post
  14. Promote your sixth guest blog post and reformat it for social media
  15. Pick your second webinar topic
  16. Start pitching and drafting your seventh guest blog post
  17. Write your webinar pitch
  18. Finish your seventh guest blog post
  19. Start your webinar content development
  20. Promote your seventh guest blog post
  21. Continue webinar content creation
  22. Webinar content development and start the promo
  23. Finish webinar content development
  24. Second webinar promo push
  25. Final webinar promo push and technical test
  26. Host your second webinar
  27. Post webinar communication and engagement
  28. Importance of list hygiene
  29. Use scoring and tagging to clean our list and track engagement long term
  30. You did it! Review your results and plan for future works and optimization

Did you know many popular social media channels have been deleted overnight? Yes, even with thousands of followers. Email lists are a safe haven for bloggers to keep their biggest asset – their audience. An email list is a safe haven for Bloggers as it’s theirs to own.

Getting certified with GetResponse is certainly worth it — with over 350,000 users under its belt, it’s a company that’s been around the block a few times and is already well-established and respected.


Course Leader Abby Hehemann is the Product Marketing Manager at GetResponse. In her role, She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

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