Semrush is a web intelligence platform with over 50 tools for SEO, content marketing, advertising, social media, digital PR, and competitor research.
Reportedly, one in four Fortune 500 companies use Semrush, and its wider user base numbers around seven million including SEO Experts, Web Developers, Businesses, Affiliate Marketers and Professional Bloggers.
Starting at $99 per month for a subscription, this powerhouse of Search Engine Marketing may be a little expensive for hobbyist bloggers, but for professional bloggers and businesses of any description, these kind of tools are almost a mandatory requirement in the digital age.
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Let’s take a look under the hood, and see what you get with a Semrush subscription (current plans and pricing below).
Under the Hood… What’s inside Semrush?
And How Can It Help Your Blog or Business Prosper?
We’ll start with a video on what the makers have to say about their flagship product. This eleven-minute overview gives a brief overview of the toolset features. Then we’ll dive in and explore the individual modules.
OK, let’s start exploring this giant toolkit. First, we’ll begin with the SEO Toolkit, as that’s what most people associate Semrush with. As we’ll find out later, there is a lot more to this product than just SEO, but this is a good a place to start.
The SEO Toolkit
There following tools come with the SEO Toolkit.
The Domain Overview tool offers a set of aggregated metrics about a domain’s online performance. Organic and Paid traffic is measured, and you’ll also see incoming backlinks from other websites.
The Traffic Analytics tool uses market intelligence to provide estimates of a website traffic.
The Organic Research tool offers an analysis of a website’s competition for organic search terms. You can also find out where any website gets its traffic and backlink juice.
The Keyword Gap Tool provides a facility to compare how your competitors compare against keyword profiles. You can compare up to five at once.
The Backlink Gap Tool is similar to the Keyword Gap Tool, allowing comparisons with up to five competitors, except in this case, you compare backlinks instead of keywords.
The Keyword Overview tool is a core component of the SEO Toolkit. You can check any keyword to find search volume (globally or by country), results, cost per click for advertising, competition level, and trends over time.
Keyword Magic Tool
If the Keyword Overview tool is described as a “Swiss Army Knife,” then the Keyword Magic Tool is an F-22 Fighter plane. This potent tool provides access to a 17 billion keyword database. Provide a word, and you will receive related search terms and questions people ask related to that term.
Get up to speed with your competitors’ latest marketing campaigns by finding the most popular keywords in SEMrush. Save your findings, get fresh metrics, and export your findings into an XLSX or CSV file or other SEMrush tools.
Organic Traffic Insights
Organic Traffic Insights organizes data from Google Search Console, Google Analytics, and SEMrush into a single dashboard view.
The Backlink Analytics tool is a comparison checker to study backlink profiles of websites side by side.
Not all backlinks are welcome. Toxic, “spammy” links to your content from low ranked websites can have a detrimental effect. The Backlink Audit checks incoming links to help you avoid Google penalties.
Link Building Tool
The Link Building Tool collates opportunities for backlinks. You can then approach other website owners requesting a link.
The Bulk Analysis tool allows you to enter up to 200 URLs/domains, one per line.
The Position Tracking tool monitors your website ranking with search engines over a time period. You provide a list of keywords, and the software takes care of the rest, providing metrics and reports.
The Semrush Sensor tracks Google’s SERPs on daily changes to rankings. Monitoring can indicate signs of changes in the Google algorithm.
An internal tool where you can examine the rankings of other websites within Semrush.
The Site Audit tool gives a comprehensive health assessment of your website. Over 120 on-page and technical SEO checks get performed. The results get categorized as Errors, Warnings, and Notices depending on the severity level. Audits can be automated and scheduled.
On-Page SEO Checker
The On-page SEO Checker creates a list of things you can do to improve the ranking and prospects of any specific page on your website.
Log File Analyzer
A technical SEO tool, the Log File Analyzer tracks errors and logs bot visitors, including Google.
The Listing Management Tool is used for Local SEO. The tool helps distribute business data automatically to authoritative directories.
The Semrush Blog – The Semrush team provides up-to-date coverage of all the critical topics related to SEO, SEM, and Digital Marketing. This blog is worth following to keep ahead of developments. Think of it as web intel.
Semrush Academy – The Semrush Academy is where you can get certified with Digital Courses and Exams. It’s a great place to learn about SEO and Search Engine Marketing. All the courses are free. Who needs college?!
SemrushHQ on Youtube – Semrush have an excellent channel on Youtube, packed with tips and tutorials.
The latest Semrush articles from the Blog Magazine, including tips, tutorials and news.
The Semrush toolset is one big piece of kit. We’re in the process of developing the Tips and Tutorials section, where more specific questions will be addressed. As a start, here are some answers to common questions that arise.
You get full access to the Semrush toolset for seven days. At that point, you will be given the option to continue with a paid subscription, or you will be downgraded to a free plan.
All Semrush subscribers get access to a full plan (Pro or Guru) for seven days and then move onto a free plan if they choose not to continue with a full paid subscription.
Free Plans allow ten database searches per day.