Brush up on the basics of SEO fundamentals with this free and in-depth course from Semrush favorite Greg Gifford.
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- 31 Exclusive video lessons with recognized industry expert Greg Gifford.
- Learn all the SEO essentials in just 4 hours.
- The course is 100% free. You’ll save money for the real SEO efforts.
Upon completion of the course you will receive official SEMrush Academy certification. Moreover, the SEMrush toolset is used by 1 in 4 Fortune 500 companies and over 6 million users, so you’re learning a worthwhile skill.
SEO Fundamentals Course Syllabus
The course is perfect for businesses and individual bloggers who wish to learn the basics of SEO or to brush up on certain topics.
|Module 1. Search engine basics|
Learn SEO basics as Greg takes you through the inner workings of search engines. Firstly, how do they determine where a given website is going to be placed on the results page? Secondly, where is the best page placement? Learn the answers to these questions and many more.
|Module 2. Technical SEO|
Dive a little deeper into SEO fundamentals as you learn more about some of the basic technical aspects of how search engines interact with websites. As a result, you learn how to diagnose problems with a site and make adjustments to rank higher. This module includes tips on basic SEO analysis.
|Module 3. Link signals|
Greg gets you up to speed on the ins and outs of earning relevant links to your website. As a result, you’ll learn why not all links are good links, and how to analyze your links and utilize anchor text to your advantage. In conclusion, you figure this is a basic SEO strategy that you’ll want to develop as you build your site.
|Module 4. On-page signals|
Among the SEO basics, you’ll find on-page optimization to be of key importance. Here, you learn how to do keyword research, write and optimize content, what key on-page elements are, and more. These important concepts are basic SEO techniques that help to improve the ranking and conversion rate of websites.
|Module 5. SEO for mobile|
To create the best user experience, websites must work flawlessly on smartphones and tablets. Moreover, with more searches now being done on mobile, a basic SEO strategy for mobile is essential. As a result, Greg walks you through responsive website design, and why a website is invisible in search results without it.
|Module 6. Other ranking signals|
As your basic SEO knowledge grows, you’ll want to recognize other important signals which influence ranking placement on search engines. In addition, you’ll learn additional basic SEO techniques for best results.
|Module 7. International SEO|
There is more than one basic SEO strategy that’s critical to the success of International SEO. In this module, Greg explains how to help search engines easily identify the countries and languages you are targeting, and rank prominently on International search engine results pages.
|Module 8. Local SEO|
One of the basic SEO questions most often asked is how to rank high in local searches. You get to learn how content is king in the quest to attract local traffic to a website, and what the other factors are for local SEO success. As a result, you have a basic SEO strategy that anyone looking for great placement must know.
Who is this course for?
The course is ideal for businesses and individual bloggers who want to learn the basics of SEO or just want to brush up on certain topics. In conclusion, you’ll have a better understanding of how to do SEO and to drive more traffic and customers to your website.
Official certification from the SEMrush Academy comes with Kudos as the vendor’s products are used by one in four Fortune 500 companies and an additional 6 million web and SEO users.
THE COURSE IS CURRENTLY FREE – GET CERTIFIED!
Greg is an experienced SEO professional who knows everything there is to know about local search optimization. He’s the Vice President at SearchLab, and has over 17 years of experience in the SEO industry.