Keyword Research Course with Greg Gifford

Pump up your knowledge on the basics of keyword research with this free and in-depth course from Semrush favorite Greg Gifford.

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  • 8 lessons – Exclusive video lessons with recognized industry expert Greg Gifford
  • Learn how to conduct keyword research in just 1 hour
  • The course is 100% free. Save your money and use it on your own SEO efforts.


Upon completion of the course you will receive official SEMrush Academy certification. The SEMrush toolset is used by 1 in 4 Fortune 500 companies and over 6 million users.

Keyword Research Course Syllabus

The course is ideal for those seeking a solid foundation in understanding the role of keyword research in content marketing and Search Engine Optimization (SEO).

Lesson 1. Introduction to Keyword Research
The foundation of a robust SEO strategy is excellent and relevant keyword research. In this module, we will explain to you what the subject is, and how important it is for your SEO strategy.
Lesson 2. Understanding the Business
This module focuses on developing understanding of a business and how to research keywords for a particular business based on the analysis of this business and the market niche it falls into. You’ll find out how to start the process by asking the right questions about what’s important to a business and its potential customers.
Lesson 3. Query Intent
Search or query intent is what the user wants to find, what action they want to perform, or what goal they hope to achieve when they type a search query into a search engine. In this lesson, you will learn the types of intent users have and how they correspond with search results.
Lesson 4. Create a List
After you have learned how to perform keyword research, you move on to your first niche and create your list. You will also learn which keywords can bring you fast and long-term results.
Lesson 5. Semrush Tools
To perform advanced keyword research, you need effective professional tools. In this lesson, we introduce you to the Semrush keyword research tools, which help you in SEO carry out the required tasks.
Lesson 6. Not Provided Keywords
To make your keyword research even more effective, you might want to discover which keywords are hidden by the ‘not provided’ label in Google Analytics. In this lesson, we tell you how to overcome this roadblock.
Lesson 7. Check Your Competitors
Smart competitor analysis can give you valuable ideas. In this guide, you will learn how to gain competitor insights and what to focus on while doing your keyword research.
Lesson 8. Create Content
Optimizing your content with the right terms is critical for achieving top search engine rankings. This lesson will teach you how to write optimized content using research.

The course is ideal for businesses and individual bloggers. Official certification from the SEMrush Academy comes with Kudos as the vendor’s products are used by one in four Fortune 500 companies and an additional 6 million web and SEO users.

Make your next hour a productive one!


Greg is an experienced SEO professional who knows everything there is to know about local search optimization. He’s the Vice President at SearchLab, and has over 17 years of experience in the SEO industry.

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