Content Marketing Fundamentals Course with Ashley Segura

The Content Marketing Fundamentals course invites you to dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

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  • 13 lessons – Exclusive video lessons with passionate digital marketer Ashley Segura
  • Become a proficient content marketer in just 2 hours
  • The course is 100% free. Save your money and use it on your own content and future marketing activities.


Upon completion of the course and a short exam you will receive official SEMrush Academy certification. The SEMrush toolset is used by 1 in 4 Fortune 500 companies and over 6 million users.

Content Marketing Fundamentals Course Syllabus

The course is ideal for those who want to embed content marketing in a marketing strategy, but don’t know where to start. Take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.

Lesson 1. What is Content Marketing?
You will learn the basics of content marketing, its peculiarities, and purposes.
Lesson 2. How to Implement Content Marketing in Your Business
Come explore the ways in which any business can use creative content to promote their products or services, as well as the key players on any content marketing team.
Lesson 3. Business Goals of Content Marketing
You will be guided through your marketing objectives and the types of content that best fit those business goals.
Lesson 4. Competitor Research
Find out how to search for and identify your industry competitors so you can best optimize your content marketing strategy.
Lesson 5. Audience Research
Learn how to identify your target audience so you can tailor your content campaigns to your demographic.
Lesson 6. How to Audit Your Existing Content
Learn how to analyze your content quality and relevancy by using the Semrush Content Audit tool.
Lesson 7. Content Ideation
Discover how to come up with new content ideas that your target demographic with love.
Lesson 8. Content Calendar
In this lesson, you’ll learn how to create a content calendar, which is an essential piece of the puzzle for any business.
Lesson 9. Content Creation
You’ll learn how to create content that is focused on users’ pain points and values.
Lesson 10. Optimizing Your Content
Content can’t just read great for users. In this lesson you’ll learn how to optimize your content for rankings.
Lesson 11. Content Distribution
Learn how to develop a distribution approach that will get your content noticed.
Lesson 12. How to Measure Content
See how to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while.
Lesson 13. Advanced Content Tips
Find out how to repurpose and reuse existing content, how to make it more “linkable” and lead generating.

Try to pass the exam available at the end of the course and earn your personalized certificate from the SEMrush Academy.

If you already have decent content marketing knowledge, you can bypass the educational part and test your skills right away by taking the exam.

Official certification from the SEMrush Academy comes with Kudos as the vendor’s products are used by one in four Fortune 500 companies and an additional 6 million web and SEO users.


Course leader Ashley Segura is an international speaker and VP of Operations at TopHatRank, an SEO, content and social media marketing agency. She has worked extensively, both in-house and with multiple agencies, helping clients grow their businesses online.

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